NOA Outdoor Living | Renson

The striking NOA landmark has been erected alongside the E17 near Kruisem/Nazareth, symbolising Renson’s international outdoor ambitions. The 380-metre-long project, designed as a floating XXL garden pavilion, functions as a ‘line marker’. The showroom and offices are clearly visible from the motorway as these levels are raised. Between these elevated sections lie the showroom, training and conference facilities, offices and part of the production area. The showroom extends to the front of the building and blends into the landscape. The façade acts as a billboard, with warm, earthy tones forming the linear frame. Five façade elements in large-format composite, specially designed and developed for this project, showcase a sample of the outdoor experience NOA aspires to create. The façade makes a strong statement through refined detailing and intensive R&D. The result is a striking strip that appears dynamic due to shifting light and alternating materials. Architecture, landscape and interior design are one.